@article{https://doi.org/10.1111/itor.13106, author = {Marañes, Carlos and Gutierrez, Diego and Serrano, Ana}, title = {Towards assisting the decision-making process for content creators in cinematic virtual reality through the analysis of movie cuts and their influence on viewers' behavior}, journal = {International Transactions in Operational Research}, volume = {n/a}, number = {n/a}, pages = {}, keywords = {virtual reality, cinematography, experimental results, visual attention}, doi = {https://doi.org/10.1111/itor.13106}, url = {https://onlinelibrary.wiley.com/doi/abs/10.1111/itor.13106}, eprint = {https://onlinelibrary.wiley.com/doi/pdf/10.1111/itor.13106}, abstract = {Abstract Virtual Reality (VR) is gaining popularity in recent years due to the commercialization of personal devices. VR is a new and exciting medium to tell stories, however, the development of Cinematic VR (CVR) content is still in an exploratory phase. One of the main reasons is that in this medium the user has now total or partial control of the camera, therefore viewers create their own personal experiences by deciding what to see in every moment, which can potentially hinder the delivery of a pre-established narrative. In the particular case of transitions from one shot to another (movie cuts), viewers may not be aligned with the main elements of the scene placed by the content creator to convey the story. This can result in viewers missing key elements of the narrative. In this work, we explore recent studies that analyze viewers' behavior during cinematic cuts in VR videos, and we discuss guidelines and methods that can help filmmakers with the decision-making process when filming and editing their movies.} }